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Our name is a reverent homage to the divinity of Eddy Merckx.
The skull from pirate flags symbolizes the renegade attitude of ours, and the admiration of “Il Pirata” Marco Pantani.
The 12 teeth cog-ring represents the devotion to riding hard, and always being mentally and physically ready for trying to dig deeper for the even harder 11-cog gear.
These values are a motivational force, and the bond that keeps our group of friends riding together in KitchenerWaterloo, Ontario, Canada. Over the years, our passion has slowly morphed into a full on addiction, leading to the compulsion for quantification and validation, by racing as a formal cycling team.
As a team and individuals, we are striving to propagate our “pedal harder” philosophy, and contribute to the growth and quality of the local cycling scene.
© 2016 Pedal Harder. All rights reserved. | Site design: leaddog.ca